Maple & Birch Furnishings Ltd. respects your privacy and is committed to protecting your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. This Privacy Policy explains how we collect, use, disclose, store, and safeguard personal information in connection with our furniture business, website, products, services, showrooms, customer support, and related activities.
1. Introduction and company information
This Privacy Policy applies to personal information collected by Maple & Birch Furnishings Ltd. in the course of operating our furniture business, including when you visit our website, contact us, request a quote, make a purchase, arrange delivery, apply for financing or installation services, subscribe to marketing communications, or otherwise interact with us.
Maple & Birch Furnishings Ltd.
2143 Hastings Street, Interior, BC V8W 1A1, Canada
Email: [email protected]
Phone: +1 (778) 486-3927
For the purposes of this Privacy Policy, “personal information” means information about an identifiable individual, as defined by applicable law.
2. Data collection and processing
We may collect personal information directly from you, automatically through our website and digital services, and from third parties where permitted by law. Depending on your interactions with us, the types of personal information we may collect include:
- Contact information such as name, address, email address, and phone number;
- Billing and payment information, including transaction details and payment confirmation; we generally do not store full credit card numbers where a third-party payment processor is used;
- Delivery and installation details, including delivery address, access instructions, and scheduling preferences;
- Account information, order history, product preferences, and service requests;
- Communications with us, including emails, calls, chat messages, and customer support inquiries;
- Information submitted in financing, warranty, return, or claims-related forms;
- Website usage data, such as IP address, browser type, device identifiers, pages visited, referring URLs, and interaction data collected through cookies or similar technologies;
- Information you choose to provide when leaving reviews, participating in surveys, or entering promotions.
We may collect, use, and disclose personal information by electronic means, paper records, telephone, in-person communications, and automated technologies. We limit collection to what is reasonably necessary for the purposes described in this Policy.
3. Purpose of data processing
Maple & Birch Furnishings Ltd. processes personal information for the following purposes:
- To provide furniture products and related services;
- To process orders, payments, invoices, refunds, deliveries, installations, and returns;
- To communicate with you about your purchases, inquiries, quotes, appointments, and service requests;
- To administer warranties, product support, after-sales service, and claims;
- To create and manage customer accounts, where applicable;
- To send transactional notices and, where permitted, marketing communications;
- To personalize your experience and improve our products, website, operations, and customer service;
- To detect, investigate, and prevent fraud, abuse, and security incidents;
- To comply with legal, regulatory, tax, accounting, and record-keeping obligations;
- To enforce our contracts, policies, and legal rights;
- To conduct analytics, measure performance, and understand customer preferences;
- To manage business operations, including audits, internal reporting, and corporate transactions.
4. Legal basis for processing
Canadian privacy law does not always use the same “legal basis” framework as some other jurisdictions. However, we process personal information only where we have a valid and appropriate basis, which may include:
- Your consent, express or implied, where required or appropriate;
- Performance of a contract or steps taken at your request before entering into a contract;
- Compliance with legal obligations, including tax, accounting, consumer protection, and regulatory requirements;
- Our legitimate business interests, provided such processing is reasonable, limited, and does not override your rights and interests, including for fraud prevention, security, operations, service improvement, and internal analytics;
- Other lawful bases permitted by applicable Canadian law, including circumstances where consent is not required or is deemed to have been given.
Where we rely on consent, you may withdraw it subject to legal or contractual restrictions and reasonable notice.
5. Data sharing and third parties
We do not sell personal information. We may disclose personal information to third parties only as reasonably necessary for the purposes described in this Policy and in accordance with applicable law. These third parties may include:
- Payment processors and financial institutions;
- Delivery, freight, and installation partners;
- Customer support, IT, hosting, analytics, and cybersecurity service providers;
- Marketing and advertising platforms, where permitted and appropriate;
- Professional advisers such as lawyers, accountants, auditors, and insurers;
- Government authorities, regulators, law enforcement, or courts where required or authorized by law;
- Business partners involved in product fulfillment, warranty support, or promotions;
- Purchasers or successor entities in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to applicable legal protections.
Where we use service providers, we require them to protect personal information through contractual and other appropriate safeguards and to use it only for authorized purposes.
6. Data transfer to third countries
Your personal information may be processed or stored outside of your province or outside Canada, including in the United States or other jurisdictions where our service providers or partners maintain facilities. In such cases, personal information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or regulatory authorities in those locations.
We take reasonable steps to ensure that any cross-border transfers are subject to appropriate contractual, technical, and organizational safeguards designed to protect your personal information in a manner consistent with Canadian privacy requirements.
7. Storage duration
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to satisfy legal, accounting, tax, warranty, and reporting obligations, to resolve disputes, and to enforce agreements.
The retention period varies depending on the nature of the information and the reason for collection. For example:
- Order and transaction records may be retained for several years to comply with accounting and tax obligations;
- Customer service communications may be retained for as long as needed to address the inquiry and maintain service records;
- Marketing consent records are retained until you unsubscribe or withdraw consent, plus a reasonable period thereafter to demonstrate compliance;
- Website logs and analytics data may be retained for a limited period necessary for security, troubleshooting, and performance analysis.
When personal information is no longer required, we securely delete, anonymize, or otherwise dispose of it in accordance with our retention practices and applicable law.
8. User rights
Subject to applicable law and certain exceptions, you may have the following rights regarding your personal information held by Maple & Birch Furnishings Ltd.:
- Access: to request access to the personal information we hold about you and information about how it is used and disclosed;
- Rectification: to request correction of inaccurate or incomplete personal information;
- Erasure: to request deletion of personal information, where permitted by law;
- Restriction: to request that certain processing be limited in appropriate circumstances;
- Data portability: to request a copy of certain personal information in a structured and commonly used format, where applicable under law;
- Objection: to object to certain forms of processing, including some marketing activities and processing based on legitimate interests, where applicable.
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding to your request. We will respond within a reasonable time and in accordance with applicable legal requirements.
9. Withdrawal of consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time, subject to legal, contractual, or practical limitations. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
You may withdraw consent by contacting us at [email protected] or by following unsubscribe instructions in marketing emails. If you withdraw consent for certain processing, we may no longer be able to provide some services or communications to you.
10. Right to complain
If you have a concern about our privacy practices or how we handle your personal information, we encourage you to contact us first so that we can investigate and address your concern.
You may also have the right to file a complaint with the Office of the Privacy Commissioner of Canada or with another applicable provincial privacy commissioner or regulator, depending on the nature of your concern and the applicable law.
Before filing a formal complaint, please contact us so we have an opportunity to resolve the issue directly.
11. Data security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These measures may include access controls, secure systems, encryption where appropriate, staff training, and contractual confidentiality obligations for service providers.
While we take steps to protect personal information, no method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security. You are responsible for protecting your own account credentials and for contacting us promptly if you suspect unauthorized access or misuse of your information.
12. Contact information
If you have any questions about this Privacy Policy, want to exercise your rights, or would like more information about our privacy practices, please contact:
Maple & Birch Furnishings Ltd.
2143 Hastings Street, Interior, BC V8W 1A1, Canada
Email: [email protected]
Phone: +1 (778) 486-3927
13. Changes to privacy policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will post the updated policy on our website and update the effective date where appropriate.
Your continued use of our website or services after changes are posted indicates your acknowledgment of the revised Privacy Policy, subject to any consent requirements under applicable law. We encourage you to review this Policy periodically.